Michael Kimb Jones

A few months ago I approached the newly founded ‘Give Us Back Our Game!‘ organisation to offer my services and design them a much needed Logo.

I found out about the campaign after tuning in to a Radio 5 Live! interview with their founder Paul Cooper.

After a few attempts I came up with this:

Which thankfully Paul and his team loved. It was recently used on their newly launched website:

• giveusbackourgame.co.uk

The strategy behind ‘Give us Back our Game’ is quite simple. They hope to re-ignite passion for football in today’s youth.

From the website:

We are concerned that the beautiful game is in decline. Football for children is now very different from earlier generations when the only adult involvement was a call from your mum that your tea was ready. Football is no longer beautiful for our kids anymore: it’s ugly.

I was instantly hit by this campaign as I was never a fan of the beautiful game as a child mostly due to the ugly and sometimes quite scary environment in which it is played.

A few early ideas and variations of the logo can be seen here: